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7 Ways to Repurpose your Blog Post

Repurposing Content

How does one go about driving more visitors to your website and increase visibility? By repurposing your blog posts, you will generate more traffic as well as prospects. It hard enough trying to compose articles that are filled with great content. Does it just disappear after it is posted. Most likely the answer is yes. When one repurposes their content it not only spreads virally online, and throughout the blogging community. What if you had groups of people sharing your content as well.

Listed below are 7 ways to take that one blog post and repurpose it and take it a step further.


1) Marketing all over social media by tweeting it, facebook share and LinkedIn yourself as well as asking those who comment and visit your site to share your post with others.

2) ezine articles- This is an area that your content is displayed for the masses. Make sure you put your website in the resource box, so readers will visit your site after reviewing your ezine article.

3) Using it as a guest post- After being a guest blogger, do not forget to post blog on your own site. Imagine guest blogging the same article on numerous sites. Now, that’s visibility for you.

4) Check how many blog post you have written and notice the trends. If there is one topic with numerous amount of blog post, then turn it into an ebook. You got something going here and made your first product.

5) Turn blog post into and audio by using cinchcast or audioboo. These services are all free. Take it a step further and turn it into CD. Another product is made. 

6) Turn blog post into a video and upload it to You Tube and send it all over the internet by get more friends to facebook share and tweet it too.

7) Turn your blog post into a podcast and load it up to itunes.

What have been some of the techniques and creative ways you have used to repurpose your blog post to get more traffic? We love to get some of your thoughts on this topic.

Happy Blogging!

Comments (37)

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  1. Kesha says:

    This is a right on time article for me! I just started looking at ways I can repurpose my content.

    I have some PLR articles on my list to edit and create powerpoint presentations out of to upload on

    In addition, I have some content I’ve been meaning to put on Youtube (soon as I get my VA on board!) :-)

    I had never heard of cinchcast so I’ll add that to my list…thanks!
    Kesha recently posted..5 Fatal Mistakes Service Professionals MakeMy Profile

    coachjanelee Reply:


    You are welcome. Thank you for visiting our blogsite. Great to hear that you found this article to be helpful and a resource.

    Have not used any PLR’s yet. That is definitely something to consider down the road.

    Look forward to see your You Tube Video. It’s so much fun putting videos together.

    Let us know what you think of Cinchcast.


  2. I especially like #3 :) I find that in applying #2 I like to post to my blog first so that I get credit for it rather than submitting to the article directories first.

    Have to start doing the last three you recommended, Jane to create a more viral effect. Thanks for these pointers. Great post!
    Yvonne A Jones recently posted..Why You Should Start Your Own Blog for Success OnlineMy Profile

    coachjanelee Reply:


    If anyone knows about ezine articles, you are the go to source. Read many of your publications via ezine articles.

    Yes, work in progress with the last three. Keeping the momentum going.

    Thank you for dropping by.

    Jane :)

  3. I think the greatest aspect of recycling your content is that you’ll reach a lot more people since not everyone gathers or absorbs information the same way. Some folks are visual, some auditory, some prefer to read, and some are a ‘mix’.

    To me, repurposing is all about OUTREACH!

    Great tips, Jane. :)
    Melanie Kissell recently posted..“Tug of War” For EntrepreneursMy Profile

    coachjanelee Reply:


    Love the term “OUTREACH”. Totally agree with you. Not everyone hangs out at the same locale and each person absorbs information via different venues.

    Thank you for knocking on my door.

    Jane :)

  4. [...] 5.  7 Ways To Repurpose Content by Jane Lee [...]

  5. Excellent tips. Repurposing is a powerful way to get our message out in many different ways. I like turning text into audio. But then, I like any product development that serves my market.

    coachjanelee Reply:

    Thank you Kathleen. You make an important point regarding developing products that serves the markets needs.

    Jane :)

  6. Jane,
    This is useful information which I will put to go use immediately. Please visit my blog at and consder becoming one our Guest Bloggers.

    coachjanelee Reply:


    Glad to hear that the information was useful. Will visit your blogsite. Thank you for the offer to be a guest blogger. Have a good day.


  7. Diana says:

    Hi Jane,

    Thanks for sharing those tips. I have just started blogging and thought I didn’t have enough content to repurpose. Now you have shifted my perspective and I can see that it’s possible for me to record audios and videos for the blog.

    I will leave them for another month as I just want to get a rhythm going instead of trying to figure out the technical side of recording.

    One step at a time :)
    Diana recently posted..Lighten Up And SmileMy Profile

    coachjanelee Reply:


    Look forward to seeing videos and audios in your future blog posts.

  8. This article is so awesome. I did just that, I took my blog post and answered questions, and turn it into two e-books. I also do youtube videos about my blog post as well and I post it on facebook. twitter, linked in, and in all my other groups that i’m in. Thanks for sharing

    coachjanelee Reply:


    Thank you for visitng our blogsite. Glad you found the article a resource. Congratulations on producing 2 e-books, videos and spreading it virally. You got an assembly line going there. Best wishes!

    Jane :)

  9. Hi Jane! Those are great suggestions and right on time for me.

    I was just writing a blog post for next month and I had a thought about using some of what I have written already, along with next month’s posts, to create another eCourse or an ebook.

    Or maybe hold off until I have enough for an ebook? Still pondering…

    Jeanine Byers Hoag recently posted..30 Day Wardrobe Challenge- Dodging the SkirtMy Profile

    coachjanelee Reply:


    Let us know when the eBook or eCourse comes out. This is so exciting.

  10. Jane, I’ve used all of these ideas except podcasts. I also write Squidoo lenses, include posts in other products (e.g. direct people to the post for additional info) and create what Darren Rowse calls “sneeze pages” (pages that list all my posts on a particular common topic). Sneeze pages technically aren’t repurposing my content, but they make them more available for people.
    Leanne Chesser recently posted..Communicate Your Message to Your MarketMy Profile

    coachjanelee Reply:


    What has been your experience with Squidoo lenses?

    This is the first time that I heard about Sneeze pages. Sounds interesting. Thank you for sharing.

    Jane :)

  11. This is a great reminder that we don’t have to make our jobs quite so hard. After reading this I turned part of one blog post into a PowerPoint presentation. I put it on SlideShare and then made a video of it with audio for youtube. I have also used that same blog post to create an “e-book” (along with other posts) and I put it on a document sharing site, too! There are so many ways to repurpose your blog posts and the great thing is that they almost always come with lovely backlinks as well.

    Oh, and since this particular post was quite long (50 points) I also made a blogger blog to showcase the videos on. Some fresh text and BAM! new traffic generator and nice links!
    Danielle McGaw recently posted..Work for Yourself First- Others SecondMy Profile

    coachjanelee Reply:


    Thanks you for sharing how you turn your blog post into a powerpoint presentation and making a video out of it using slideshare. There are so many innovative ways to come up with repurposing content. Way to go Danielle! You got a production center going on.

  12. Creative ideas! Especially turning your blog posts into audios and videos. I need to set some time aside and create some new products ASAP. Thanks, Jane!

    coachjanelee Reply:

    Hi Sherrie

    Look forward to seeing some of the new products you will be creating.

  13. Val Wilcox says:

    Lots of great ideas here! Re-purposing blog posts is an awesome way to reach more people. Thanks for the timely tips. Time to look nto utilizing some of these!
    Val ;)
    Val Wilcox recently posted..Prosperity Consciousness and YouMy Profile

    coachjanelee Reply:


    Thank you for stopping by. Look forward to see your latest creation.

    Jane :)

  14. Loved the other streams ~ video, podcasts, etc. Then I don’t even have to worry about google and duplication of content or polishing blogs to avoid that issue when I don’t have time for rewriting. Excellent, thanks!

    coachjanelee Reply:


    You are welcome and Thank you for sharing with us about not worrying about the issue with duplicating content with google with all those different streams.

    Jane :)

  15. Jennifer says:

    Great ideas to make blog posts go further. Blog posts can also serve as a great tool for potential employers or clients to get to know you a little more. Thanks for the ideas! Now, I’m thinking of how I can reuse my current posts!
    Jennifer recently posted..The “FISH” PhilosophyMy Profile

    coachjanelee Reply:


    You are right on target with getting prospective employers and clients to see your blog and learn more about your products and services.


  16. Kelly Green says:

    Thanks so much Jane! I have so many articles, ones that I think are pretty good (smile!) and now I know how to get more eyes on them. Thanks!
    Kelly Green recently posted..What Can You Learn From Celebrity ApprenticeMy Profile

    coachjanelee Reply:


    You are welcome. Each blogger has so much knowledge and the wealth of content. It’s just tapping into the source and imagine the possibilities.


  17. Jeff Wise says:

    Great post Jane! I needed to see these reminders for sure!

    I think it’s about time I started using cinchcast. I have had some success making podcasts and I need to pick that up too.

    coachjanelee Reply:


    Look forward to hearing your first cinchcast. Are your podcasts on itunes? Thank you for stopping by.


  18. My experience with Squidoo lenses has been very positive. I love the platform and the community. Doing great keyword research, writing high quality pages and being involved in the community is essential.
    Leanne Chesser recently posted..Capture Your Audience’s Attention with a Compelling StoryMy Profile

    coachjanelee Reply:


    I only one Squidoo lense and have not been as proactive. Thank you for the feedback that you have positive results with this platform.

  19. Kostas says:

    Repurposing your content it’s a great way to create more content for your site and as a result to get more traffic. There are many ways to repurpose your content but for me the most effective is to convert articles to video presentations, this is a great way to establish your self as an expert on your field and get quality back links and traffic…
    Kostas recently posted..The Right and Wrong Way to Repurpose Online ContentMy Profile

    coachjanelee Reply:


    Thanks for sharing the most effective way for you is to convert articles to video. It is apparent that video presentation get higher ranking on google than written materials.

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