
Hello Everyone:
Just want to put up this blog post. Did I get your attention with the catchy title above? Now, seriously how many of you are conducting surveys and polls with your targeted market. Let’s see a show of hands. If your are not implementing surveys or polls, you should take another look at the benefits.
Why should one incorporate surveys or polls? Companies and Corporations are always surveying and polling their consumers when it comes to their current brand as well with development and creation of new products. Consider this do you get emails from companies asking you that if you fill out their survey they will send a free gift. What about answering a few of their questions and if you fit their profile they will send you a new product to try out. It’s all test marketing. You are probably wondering, so how does it apply to my business.
As solo entrepreneurs and business owners, how do you know if your clients/customers like your products? If you ask them personally or if you poll them. By conducting surveys and polls you get a current reading of your market’s preference. If you are creating a new product, wouldn’t you want feedback or some assurance that the product you release is going to be in high demand and get lots of buyers? By conducting surveys and poll, you are targeting your demographic population and getting a pulse of their likes and dislikes. Therefore incorporating surveys and polls will help drive business.
Here are 4 benefits to setting up survey and polls on your blog, autoresponders, emails, and mailings.
1) Get detailed information from your audience of their likes and dislikes with a product or service you are currently promoting.
2) You are having a teleconference or seminar and want to create content to find out what your audience prefers. Surveys and polls will pinpoint the interests of your targeted niche.
3) Provide more information of the needs or issues your targeted market is facing whereby you can identify solutions to their problems. Here is a place you create new products and services to help your clients/customers.
4) Surveys are easy to tweet and facebook share just by attaching the link to the survey. Your twitter followers and facebook fans can complete surveys instantly online.
Here are some survey services- My sources have revealed that the ones listed below are very good. Definitely, recommend going for the free version and take a test drive before buying.
www.surveymonkey.com It took me a couple of minutes to set up the questions and it was pretty simple. Signed up for a basic account which is free and there is a paid version.
www.zoomerang.com They have a free version and paid version
www.surveygizmo.com They offer a free trial and then they will charge you.
Share with us what has been your experience with using surveys and polls and how this has affected your practice or business.
Happy Blogging!