Thank You for Unsubscribing! You Made My Day!
By coachjanelee on Nov 11, 2010 in Business, Email Marketing
Hello Everyone:
One of my blogging colleagues Melanie Kissell from Solo Mompreneur posted an article titled “Are People Unsubscribing from your list?”
People subscribe to your list because you offer an ebook, report, newsletter and other goodies. They are not committed to be on your list for the long-haul. Do not take it personally if they unsubscribe. It’s just business.
I had no clue of what it was like being unsubscribed until I starting sending out newsletters and videos out to the people that subscribed to my list. Now, I learned first hand of what it’s like to experience being unsubscribed by others. I just wanted to say. “ Thank You for Unsubscribing! You Made My Day!
Here are three lesson that I learned from being unsubscribed.
1) People sign up for so many free offers that it gets so overwhelming when they start receiving tons of emails on a daily basis. One unsubscriber wrote that the information was good, but it was way too much. Great feedback. Maybe I should scale back from 7 days of information to 5 days of information. Thank You for sharing.
2) Those subscribers who stay on your list will want to receive your emails whether it is on a daily, weekly or on a monthly basis. If they are no longer interested in you, they will unsubscribe.
3) Do not take it personally. When people unsubscribe, it does not mean they do not like you or your product/service. They joined wanting your free ebook or tip sheet and the information you offered. There is no obligation for the subscriber to stay on for the long run.
Relating with people online is so different then meeting someone face to face. Again people buy from those who they know, trust and like. People subscribe for many reasons as well as unsubscribe too. That’s why there is a comment box when they unsubscribe asking them why.
What has been your experience with people subscribing or unsubscribing? We love to hear from you.
Happy Blogging!
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Dear Jane,
I so agree with you! In fact i am going to do “spring cleaning” as there are people who have signed up and not use that particular email address anymore (maybe due to too much junk sent their way).
And there are also those who start using new email address.
So for whatever reason, If they are not opening and reading my mail, I rather they unsubscribe or be removed. Yeap I will go that extra step. I will invite all to respond if after 2 or 3 invitations there is no response I will remove them because these may be the ones that are no longer accessing their emails.
I like to have a good click through rate
Happy Blogging
Louisa
Louisa Chan recently posted..Its festival season again! Preparing for holidays can be stressful Heres 50 things you can do to stay on top of things You probably are already doing some of these- just treat this as a cheat sheet! Enjoy your holiday planning
coachjanelee Reply:
November 12th, 2010 at 2:06 pm
Louisa
Thank you for stopping by, and checking out my blog post. You gave a great idea with cleaning out our subscriber list and delete those that are not active. Love the concept of going that extra mile. Kudos to you. Definitely, want to have subscribers that are interested in participating and wanting our materials.
Have a good day.
Jane
Jane – thanks so much for the mention and the link love!
It’s just human nature, I believe, to have our feelings hurt or be overly concerned when someone says “goodbye” to us. In this case, they’re saying goodbye to being on our subscriber list.
You’re SO right on this issue. Maybe we should get into the habit and the frame of mind of thanking someone when they leave our list. Everything happens for a reason in life, don’t you think, Jane? And the same is true in business.
If you really think about it, it’s FAR better to have people exit than to have them stick around if they’re not genuinely interested in what we have to offer. If they stay on our lists, chances are REALLY good they’ll never make a purchase from us or ever be a good candidate to joint venture with or even mention us to their friends or followers.
Your blogging buddy,
Melanie
Melanie Kissell recently posted..Sheila Atwood & Kathryn Griffiths- Special Premier “Internet Sisters” Post
coachjanelee Reply:
November 12th, 2010 at 2:15 pm
Melanie:
Louisa writes above about going the extra step to clean out her list. What do we do when we have subscibers lingering on like you said above, and they are non-participatory. We definitely need to upgrade and clean out out list. Like 6 or more months they do not open any of our mailings.
I appreciate and grateful to everyone who visits my blog, as well as the subscribers on my list. Thank You! Always want to be of service and provide content that will help take your business to the next level.
Regards,
Jane